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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. by Cameron Johnson.

PR 100
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

Developer 159
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Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

PR is your secret weapon to bring top talent to you! PR is your hiring secret! . Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Develop messaging that describes all of the valuable benefits available at your business for new hires.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. Facebook Timeline: 10 Stunning Designs [PICS].

PR 103
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could invest in marketing and advertising. You could work to get more PR exposure. Developing your company’s website is one of the most important investments you’re going to make. PR and reputation management can be huge in getting your brand established. . Marketing/advertising channels. Memorability.

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