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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media? in Computer Science.

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. DoubleClick, Microsoft and more).

Analytics 130
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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 149
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Does advertising really have a long-term business impact ? You have the start of a fabulous in-flight optimization engine. Our innovative approach… Due to non-public IP, it is a cluster I can’t tell you much about. Is campaign strategy x better than campaign strategy y ? Then, automate the execution of this decision.

Analytics 131
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Social Media:  Fixing a Fractured Community

The Startup Magazine

There is always a give-get equation when you’re engaged in social media, using search engines, surfing news, games, entertainment and other sites. In exchange for “getting” access to that content, you are “giving” away: Your IP address. Sites can sell that information to advertisers and others. Understand that nothing is free.

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Thanks to Chris Wain, Africa Travel ! #4-

Naming 98