article thumbnail

Stop Thinking And Acting Local: Small Businesses Seeking Growth Should See Themselves As Global Enterprises

YoungUpstarts

Overcoming Challenges of Growing Globally. But going global can be an intimidating prospect for some. With the tools now freely available online, you don’t necessarily need to hire a team of advertising professionals to reach audiences overseas. 2 PwC, 19th Annual Global CEO Survey, January, 2016. Diversifying.

Global 105
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. And global. Content goes global (of Maker Studios 4.4 The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. Build a Global Business. Time independent.

Video 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategy Roundtable For Entrepreneurs: Top 10 Online Advertising Trends For The Decade

ReadWriteStart

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities. You can find more on the topic on my blog at Top 10 Online Advertising Trends For The Decade.

article thumbnail

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. Rather I've had to fall back on my trusty steed: data. :).

Global 136
article thumbnail

The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

He created Fox Kids Europe and took it from scratch to worth North of 1 billion Euros in value and was ultimately sold as part of a $5.3 Ynon Kreiz is a force of nature in the media and tech sectors. billion deal to Disney.

Video 320
article thumbnail

Tech Industry Hiring In Canada Continues To Grow

YoungUpstarts

Global interest in Canadian tech jobs has increased by 58%. Experts believe the global interest has made these jobs easier to fill. Tech companies need advertising, marketing, public relations, and technical sales professionals. It is a central point between Europe and the Americas. Websites such as 604jobs.ca

Canada 116