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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Some observations from Bipul Sinha about the internet and media industry in 2011. With over half a billion users and open graph integration, Facebook is the Internet with social graph at its core. Display Advertising Enters a Golden Era. Since the advent of the Internet, media has been abuzz about web-connected living room.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

More interesting, however, is reflecting on what “rhymes” across multiple investments within our portfolio. Ecommerce has transcended merely shipping a box to your home — it’s about leveraging mobile plus the internet to create an elegant purchasing experience previously unavailable. The “Internet of Things”.

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15 Proven Business Ideas To Make Money Online

YoungUpstarts

All you need is just an internet connection & some ABCs of what you want to do! And in some cases, only the internet connection is enough to start making money. People’s views are changing rapidly about the content they want to consume from the internet. Learn Facebook Advertising. Become a YouTuber. Final Thoughts.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. credit App Annie.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios.

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