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The State of Gaming in 2022

VC Cafe

We are in the experimentation stage, where brands, IP, communities, are testing the waters for relevancy, connection with the younger fans, and new income potential. Toya partners with IP holders to create engaging experiences, like Miraculous Ladybug Role Play, which has just won the Best Alternative Game 2022 by Kidscreen.

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How to Ensure Your Business Stays on The Right Side of the Law

Women Entrepreneurs Can

Intellectual Property: Guard Your Treasures In the age of information, your business’s intellectual property (IP) is like buried treasure. Whether it’s a trademark, copyright, or patent, protecting your IP is crucial to keeping copycats at bay and ensuring your brand remains uniquely yours.

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Esports and Money in 2020

VC Cafe

They own the IP. Sponsorships and advertising account for the bulk of revenue for Esports. The majority of the revenues for streamers come from sponsorship, advertising and in some cases merchandise. They sell the game. Anything having to do with the games has to go through them. Source: Marketwatch. Sponsorship. Source: Casumo.

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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

"We are doing something in mobile advertising." Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy First Rule of Fight Club Does NOT Apply Worry About People Listening To You, Not About Them Stealing Your Ideas If you love your idea, set it free…. " Ummm. "Good luck with that."

NDA 211
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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

"We are doing something in mobile advertising." Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy First Rule of Fight Club Does NOT Apply Worry About People Listening To You, Not About Them Stealing Your Ideas If you love your idea, set it free…. " Ummm. "Good luck with that."

NDA 198
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Can You Replace Lawyers With Software?

The Startup Magazine

You need lawyers to help you with incorporation and IP creation. Artificial intelligence is organizing online advertising, predicting the weather and crop yields, and even driving cars. If your IP is unique and at the heart of your startup, you definitely need legal help to protect your business. Intellectual property creation.

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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. If you were a media buyer, you only had one option to buy advertising space in bulk.