A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Since I defined the Something Awesome as being holy-crap-you-have-to-be-kidding-me good, word-of-mouth “advertising&# is automatic. If word-of-mouth can replace 90% of your advertising/marketing budget, maybe you can use that money to address the challenges of extra expenses.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
Like, in order to acquire 200 customers, you might do some advertising or go to a show or bang the phone or do some Google ads. Jared: This is the whole basis on which the advertising industry is built - you have no idea where your traffic’s coming from and should just pay us money, hopefully we’ll get people. Jared: Sure.
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