A Beginner’s Guide to Programmatic Advertising & RTB
YoungUpstarts
FEBRUARY 11, 2016
Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. If you were a media buyer, you only had one option to buy advertising space in bulk.
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