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Can You Replace Lawyers With Software?

The Startup Magazine

You need lawyers to help you with incorporation and IP creation. Artificial intelligence is organizing online advertising, predicting the weather and crop yields, and even driving cars. If your IP is unique and at the heart of your startup, you definitely need legal help to protect your business. Intellectual property creation.

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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world? What are the risks and rewards?

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” ” “I’m already in a pilot with one of your competitors.” It’s too strategic. ” Whatever this issue is.

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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. If you were a media buyer, you only had one option to buy advertising space in bulk.

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. DoubleClick, Microsoft and more).

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Anushil Kumar Explains How Technology Has Expanded the Reach of Digital Sales

The Startup Magazine

A survey by the Network Advertising Initiative concluded that advertisements with behavioral targeting performed nearly 3 times better than non-targeted ads. There are several different types of tracking cookies that can help advertisers zone in on a particular segment. Each segment is served ads catering to their interests.

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Since I defined the Something Awesome as being holy-crap-you-have-to-be-kidding-me good, word-of-mouth “advertising&# is automatic. If word-of-mouth can replace 90% of your advertising/marketing budget, maybe you can use that money to address the challenges of extra expenses.