A Smart Bear: Startups and Marketing for Geeks
JUNE 5, 2012
Adventurous Advertiser writes: I’m ready to spend my first $1000 on something other than AdWords. I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I “Besides that, you’ll lose credibility if you stop advertising.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Advertising ?? Advertising isn't dead; you can still buy eyeballs. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. But one story beats a pile of AdWords A/B tests.
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A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 5, 2018
Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it. Online marketing teams are accustomed to throwing creative things at the wall, with new technology and platforms, because that’s the day-to-day reality of their job.
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 8, 2019
The competition happened to end on an up-day. This was an example of “high risk, high reward.” Like startups.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Click-through rates on paid advertisement is 1% at best, so we’ll assume less; call it 0.3%, so they’ll need 60,000,000 impressions on qualified eyeballs if they use that sort of advertising. So already our estimation is showing that standard advertising might not be a plausible strategy.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 18, 2016
What if Facebook can make $20b/yr in advertising, but since the teens and social media elite have left, it will never make $200b/yr? What if OpenTable is the perfect reservation system but nothing else? What if Yelp has ratings but can’t solve the logistics of food delivery?
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