Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. He also covered how “traditional media companies” think about the future and how they view disruption. Do you feel protected from new media? 33:00 Discussion of Ian Roger’s Topspin Media. And they invest n select VC funds.

Detroit 285

Detroit Partner Media Early Stage 285

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339

Video Technical Review Distribution Aggregator 339

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5%

Networking 366

Networking Media Distribution Video 366

Both Sides of the Table

JANUARY 6, 2014

As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. So we first turned to solve the question of how to better meet the needs of our growing customer base of large brands and media companies. And here’s the thing.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales Cycle 375

Sales Cycle Sales Technical Review Campaign 375

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

South America 291

South America Colombia Mexico Vertical 291

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Affiliate Internet 329

Both Sides of the Table

APRIL 19, 2011

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. They were actually selling long distance at 20-30 mil run rate signing people up on plans.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Both Sides of the Table

JUNE 6, 2012

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

Media 302

Media South Korea Distribution Technical Review 302

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. They help speed up the network by pushing the highly viewed and large media files to the “edge&# of the network (e.g. But I made it for a reason.

Venture Capital 271

Venture Capital Affiliate Valuation San Francisco 271

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Partner 340

Partner Los Angeles South Africa Cap Table 340

Both Sides of the Table

JANUARY 12, 2014

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

FEBRUARY 7, 2010

I have a good friend who spent years building relationships with senior executives at media companies. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. Domain experience also brings relationships. He’s a star. I met the CEO Brian Malewicz several times.

San Diego 267

San Diego Entrepreneur Philadelphia Cloud 267

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers. Let me explain. While Ad.ly

Advertising 276

Advertising PR Revenue Hiring 276

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Startup after Iron Planet? (6:00 6:00 – 7:30). 40:30 –41:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity. Apple had a store.

Web 355

Web AJAX Distribution HTML 355

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. By the way, he has never spent a dollar on advertising. This article originally appeared on TechCrunch. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.”

Vietnam 415

Vietnam Los Angeles Entrepreneur Thailand 415

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

Mobile 339

Mobile Email Social Media Global 339

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? Any way you slice it acquiring users and/or customers isn’t free. Then you need to understand the economic benefit to the user. It it just more time that they save? Efficiency?

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. They sponsor TWiVC.

Founder 214

Founder San Diego SMS Los Angeles 214

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

United States 269

United States North America South America Los Angeles 269

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. How ads work are always different across media types.

New York 311

New York Mobile Technical Review Software Review 311

Both Sides of the Table

AUGUST 15, 2010

One person who doesn’t waste this opportunity is Sam Jones of Formation Media. I run a company called Formation Media. We set up Formation Media to bring that experience to the Internet. We set up Formation Media to bring that experience to the Internet. My partner was in product management at Demand Media.

Elevator Pitch 315

Elevator Pitch Southern California Media Hosting 315

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. Danny became a small investor in Recycled Media (the parent company of Recycled Bride) and became one of Tracy’s lead advisors. She’s a painter and a self-proclaimed Bohemian. She did her first tech startup after the age of 30.

Silicon Valley 363

Silicon Valley Cofounder Entrepreneur Startup 363

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. iPhone became my media consumption device. It is stunning to think about the blind spots that market leaders can develop. I called it, “Apples on Blackberries” and felt very clever. Nobody else felt the same way.

Turkey 386

Turkey Email Internet Web 386

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. It is absolutely MVP of advertising. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.&# Can we do 10 variants?

Viral 354

Viral Video RSS Audio 354

Both Sides of the Table

JULY 1, 2010

A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. -Based in San Francisco with 13 employees, CEO Zach Coelius. -A

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Both Sides of the Table

MAY 23, 2012

There is no sector of the economy that isn’t being transformed by the online community that is now voraciously consuming media, applications, communications and buying global products. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer. Older shows might allow a single season.

Video 292

Video Technical Review Advertising Distribution 292

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. A good friend of mine was features on the front cover of the LA Times business section with a glowing article.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Developer Management Advertising 287

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

MAY 24, 2021

Silicon Valley and the media industry that surrounds it values youth. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. With the set of cards we had at the time we sold, but what I wouldn’t give to still be working with and going long these two. The second “exit”?—?Adly?—?innovated

Venture Capital 363

Venture Capital LP Valuation Later Stage 363

Both Sides of the Table

JANUARY 17, 2011

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356