Genuine VC

MARCH 4, 2013

Using real-time image engagement analytics, the company identifies and amplifies brands’ images through initiating paid media and catalyzing earned media. It offers the first marketing platform built for the visual web which takes into account how a brand’s images resonate among consumers.

Seed Stage 124

Seed Stage Syndicate Syndication Cofounder 124

Genuine VC

JANUARY 7, 2010

With it, Google monetized via advertising not only on their own search pages, but beyond. Not only will Apple now be able to monetize through physical product and content (first-party software & resold entertainment media) sales, it will be able to generate real revenue via advertising.

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

With it, Google monetized via advertising not only on their own search pages, but beyond. Not only will Apple now be able to monetize through physical product and content (first-party software & resold entertainment media) sales, it will be able to generate real revenue via advertising.

Acquisition 100

Acquisition Semantic Distribution Advertising 100

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 100

Distribution Widget Viral Social Media 100

Genuine VC

MARCH 3, 2008

There is certainly a natural progression of the web as a media outlet and how we use it – we first learned to receive information with this new medium, then we learned to look for it proactively. At the end of the day, widgets are merely one arrow in an online advertisers’ quiver, not the only shotgun.

Web 100

Web Widget Philadelphia Social Network 100

Genuine VC

MARCH 3, 2008

There is certainly a natural progression of the web as a media outlet and how we use it – we first learned to receive information with this new medium, then we learned to look for it proactively. At the end of the day, widgets are merely one arrow in an online advertisers’ quiver, not the only shotgun.

Web 100

Web Widget Philadelphia Social Network 100