Rembrandt Communications

APRIL 1, 2023

Usually, it’s written in the standard AP Style and distributed to media members via a distribution service. Now, if you think that’s how you get major media attention, it’s not. That usually comes after one-on-one media pitching that I’ve covered in previous articles. Your customers are not thinking about you all the time.

Distribution 130

Distribution SEO Social Media Search 130

Rembrandt Communications

DECEMBER 1, 2023

Check social media posts, customer comments and service department requests to see their suggestions, complaints and feedback. To increase your customer list, perhaps you can focus on a specific neighborhood or zip code, hand out pamphlets at the local fair, place an advertisement in a magazine pertinent to your audience.

Sales 130

Sales Marketing Audience Social Media 130

Rembrandt Communications

JANUARY 3, 2022

When people see stories about your business in various media venues, you receive third-party credibility you can’t get through advertising. Then, you’ll have plenty of news to share with media members and your target market via SEO press releases, emails, newsletters, blogs, and more. Boost credibility.

PR 130

PR Public Relations Affiliate Advertising 130

Rembrandt Communications

JANUARY 2, 2021

With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising! All of the Zoom meetings, social media requests, marketing, budget restraints, and more that you have to deal with on a weekly basis can be overwhelming. So, where do you begin… Data is key to PR success.

Small Business 130

Small Business PR Public Relations Social Media 130

Rembrandt Communications

NOVEMBER 4, 2019

PR relates to sending the right message out at the right time via the right media venues. Specifically, when your targeted audience members see your business in a media story, you get instant awareness and word-of-mouth. When a story about your business appears on television, radio, the Web, and more, you get free advertising.

Public Relations 113

Public Relations PR Advertising Audience 113

Rembrandt Communications

MARCH 17, 2020

Call local media members and let them know you have valuable information to share with their audience. Let your employees, advertisers, partners, customers, sponsors, and more know how your business is handling this virus. Not only will you be able to help others, but you may get some great news coverage as well! • Take care, Melanie.

Small Business 130

Small Business Audience Advertising Media 130

Rembrandt Communications

DECEMBER 6, 2018

Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services. Create a Press Release.

Public Relations 145

Public Relations Small Business B2B PR 145

Rembrandt Communications

FEBRUARY 11, 2019

The only problem is… you have a very tiny budget for marketing and advertising. Use the media. Create a newsworthy event, and contact media members in your local area. This is positive media that provides third-party credibility you simply can’t buy via advertising. It’s February. How are sales going?

Sales 100

Sales PR Audience Public Relations 100

Rembrandt Communications

FEBRUARY 11, 2019

The only problem is… you have a very tiny budget for marketing and advertising. Use the media. Create a newsworthy event, and contact media members in your local area. This is positive media that provides third-party credibility you simply can’t buy via advertising. It’s February. How are sales going?

Sales 100

Sales Public Relations Audience Advertising 100

Rembrandt Communications

DECEMBER 6, 2018

Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How to Generate Fast Growth with PR Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services.

Public Relations 100

Public Relations B2B Small Business PR 100

Rembrandt Communications

DECEMBER 4, 2018

After all, when potential customers read about you in their favorite media venues, you receive third-party credibility you can’t obtain any other way. However, the days of simply posting a general press release and getting media attention are over. Today, anyone can easily reach out to media members, at any time, in numerous ways.

Public Relations 100

Public Relations Small Business PR B2B 100

Rembrandt Communications

NOVEMBER 13, 2018

Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services. Create a Press Release.

Public Relations 100

Public Relations Small Business PR B2B 100

Rembrandt Communications

DECEMBER 6, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. Get Ready for a Great, Holiday Season! That’s right! Here are….

PR 162

PR Small Business Sales Public Relations 162

Rembrandt Communications

JUNE 7, 2019

Think about your PR activities in your business-planning processes so you can meet media deadlines and take advantage of free publicity. By planning ahead and developing appropriate story ideas for specific media members, you can pitch your information in time and enjoy free media exposure that can be worth thousands in advertising dollars.

PR 100

PR Public Relations Small Business Media 100

Rembrandt Communications

JUNE 7, 2019

Think about your PR activities in your business-planning processes so you can meet media deadlines and take advantage of free publicity. By planning ahead and developing appropriate story ideas for specific media members, you can pitch your information in time and enjoy free media exposure that can be worth thousands in advertising dollars.

PR 100

PR Public Relations Small Business Media 100

Rembrandt Communications

MAY 16, 2013

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. What are you going to do to build buzz? Whether you are looking to get a story in the news or boost sales, here are a few tips to help you [.].

PR 145

PR SEO Sales Public Relations 145

Rembrandt Communications

OCTOBER 2, 2019

Potential customers (and media members reporting stories) are going to contact them first. There doesn’t need to be a lot of technical mumbo jumbo involved, and I’m not talking about paid advertisements. In fact, they might not even know you are a potential choice for their specific needs! • You make a better impression.

SEO 133

SEO Engineer Search Algorithm 133

Rembrandt Communications

DECEMBER 6, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. Get Ready for a Great, Holiday Season! That’s right!

PR 100

PR Small Business Sales Campaign 100

Rembrandt Communications

AUGUST 28, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. Get Ready for a Great, Holiday Season! That’s right! Here are….

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

NOVEMBER 1, 2021

When a media venue (that many of your potential customers find as a valuable resource) talks about your company, you receive credibility and a special kind of advertising you simply can’t buy. This is unique, third-party credibility you can’t get through advertisement placements (where people know you paid for the coverage.).

PR 130

PR Public Relations Advertising Media 130