View from Seed

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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies. Media outlets constantly hire writers who are great at the nuts and bolts of writing, interviewing, and so on, and they then learn to become subject matter experts.

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All Entertainment in the Next Decade Is Digital Entertainment

View from Seed

These types of foundational technologies have catalyzed radical shifts in how we create, discover, and consume existing media types for entertaining ourselves. Even the term “social media” itself was barely in our lexicon a decade ago , and now Facebook has 93% penetration in adults. The Next Generation of Media.

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Announcing NextView Operator Guilds

View from Seed

Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. Prior to Wayfair, Nancy was at P&G working on new launches and marketing innovations for brands including Venus and Gillette, and management consulting at the Parthenon Group, now E&Y.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Reporters aren’t here to advertise for you. The irony hurts. Yet often it’s positive press that helps grow your user base, build credibility, and get investors on board. Here three things that never work. Your product launch.

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The Great Voice Consolidation

View from Seed

Take streaming media for example, if I say Play Isaiah Rashad or Stream Boogie Nights I really don’t care what service either comes from as long as it does. This reveals another strategic value the move by many media streaming companies to secure exclusive rights to content or create their own.

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Home Is Where the Innovation Is

View from Seed

Also, CPG companies are the largest brand advertisers on the planet, and it will be fascinating to see how this will change as product consumption patterns and media consumption patterns continue to shift. The Purpose of Housing. The fourth opportunity is around the question of what exactly our housing is optimized for.

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Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

What about the sports media landscape overall? Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. NVV: Let’s begin at the beginning: Why did Bleacher Report even want to launch this app?

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