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What Local SEO Looks Like In 2020

The Startup Magazine

When we hear the term ‘local SEO,’ we usually think about people searching on browsers for businesses that are near to their homes. However, the face of local SEO has changed quite significantly in recent years. Essential elements of local SEO will remain the same, those of relevance, distance, and prominence.

SEO 89
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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. The best tools for SEO and competitive research: 4. MOZ [$99/month and up].

Metrics 89
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74
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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

The problem is even more exacerbated for certain industries and niches; for example, startup SEO is becoming more difficult at a faster rate than marketing for more established companies. Consumers have been bombarded with traditional advertising for decades now, and ads are so prevalent that they’re seen as aggressive and annoying.

Marketing 198
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. We were trying to make things for our customers or provide AdWords support, SEO support.

Metrics 84
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers. Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Analytics is critical for growth.