Froogle was a flop, but don’t think Google doesn’t want a bigger chunk of ecommerce revenue from people who begin their product searches on their search engine.*. Like Amazon, Google makes the vast majority of its revenue from users who are looking to make an online purchase. Tags: online advertising tech companies I know I do. MORE >>

He  published revenue figures even when they were  still pathetic , he pledged loudly and eagerly to  give away lots of free copies to non-profits, and he revealed all his (remarkably effective)  marketing strategies (updated  here ) even though it meant competitors would learn them too. Advertising ?? [transmogrification] Revenue. MORE >>

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. MORE >>

There is a ton in there worth discussing / pointing out, but I wanted to highlight one of my favorite screens (shown below): It shows Facebook’s growing advertising revenue and the four stages of advertising platform growth that have helped it grow (of course alongside monstrous user growth!): - Reach (their userbase). MORE >>

The purpose of a for profit business is to generate revenue, period. Avoiding this fact and/or not planning on it, focusing on it In most cases, the goal is to increase revenues continuously over time, i.e. scalability. It’s even more desirable to never have a dip in revenues, but this rarely happens. Can they create jobs? MORE >>