SoCal CTO

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Digital Revenue Expert – Vince Thompson

SoCal CTO

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. I usually.just focus on revenue. Example here: [link]. The client has to win.I have to be excited.

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Hard to Build Large Advertising Support Business

SoCal CTO

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? So if we assume that a $1 CPM is about right and figure out what audience is required to build a $100MM annual revenue business, we find out that we need 8.33

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media?