Startup Professionals Musings

MARCH 12, 2012

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities.

Revenue 266

Revenue PPC Advertising CPA 266

Startup Professionals Musings

AUGUST 10, 2014

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Long-term stability requires revenue growth and profit.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. New customers are more expensive to acquire, and typically produce less revenue than would current, satisfied customers. Revenue per location now averages double that of McDonalds.

Customer 136

Customer Indiana Technical Review Revenue 136

Startup Professionals Musings

AUGUST 31, 2014

The revenue model you select is basically the implementation of your business strategy, and the key to attaining your financial objectives. So what are some of the most common revenue models being used by startups today? It’s great for customers, but not for startups, unless you have deep pockets. Freemium model.

Revenue 287

Revenue Startup Business Model Retention 287

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. After this connection, you need not share the 30% of all revenue collected by the store platform.

Developer 345

Developer Mobile Revenue Advertising 345

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Professionals Musings

JULY 1, 2020

The norm for entrepreneurs is to be optimistic on revenue projections, and miserly on funding needs. YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. Getting to the next level of growth is a constant challenge.

Due Diligence 306

Due Diligence Entrepreneur Startup Acquisition 306

Startup Professionals Musings

MARCH 25, 2023

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

FEBRUARY 24, 2019

Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish.

Viral 268

Viral Marketing SEM Campaign 268

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities.

Advertising 225

Advertising CPA Startup PPC 225

Startup Professionals Musings

JULY 7, 2013

Generate revenue around the clock. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Focus on recurring revenues. Use the Internet to outsource staff.

Internet 263

Internet Entrepreneur Technical Review Software Review 263

Startup Professionals Musings

DECEMBER 11, 2016

Generate revenue around the clock. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Focus on recurring revenues. Use the Internet to outsource staff.

Technical Review 120

Technical Review Software Review Internet Revenue 120

Startup Professionals Musings

JUNE 8, 2012

Generate revenue around the clock. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Focus on recurring revenues. Use the Internet to outsource staff.

Internet 249

Internet Technical Review Software Review Revenue 249

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Free” is not an attractive revenue model to investors.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

NOVEMBER 21, 2016

It takes a huge upfront investment to attract users, before advertisers are interested. Declare a $10 million valuation with no revenue or customers. Annual revenue projections exceed $100 million before fifth year. Annual revenue projections exceed $100 million before fifth year.

Intellectual Property 120

Intellectual Property Valuation Technical Review Equity 120

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Even social entrepreneurs need milestones, quantifiable results, and revenue to sustain their value.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Finding common elements for scaling is tough The site may need consumer revenue to survive.

Finder 361

Finder Startup Curation Seattle 361

Startup Professionals Musings

JUNE 13, 2016

federal income tax (Section 501(c) of the Internal Revenue Code). This fact makes finding money for staffing, advertising, and manufacturing very difficult. Advertising is expensive. On the surface, the non-profit label appears attractive, since these entities should be simpler, easy, safe, and exempt from U.S.

Limited Liability Company 120

Limited Liability Company Entrepreneur Software Review LLC 120

Startup Professionals Musings

FEBRUARY 11, 2023

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Set milestones and targets for revenue, profitability, and market share, and use these to manage the business, as opposed to hours worked and gut instinct.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

NOVEMBER 20, 2022

Value to second-order customer advertisers is key. Even advertising and search results are personalized per user for maximum impact and improved business return. Digital disruptors have also introduced the concept of value vampires , who shrink the overall revenue and profit pool in a market to gain competitive advantage.

Customer 258

Customer Advertising Cost Networking 258

Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

DECEMBER 8, 2021

Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. The best marketing programs today for small businesses are the “genius of the AND,” including traditional print and video advertising, complemented by proactive efforts in a selection of the new social media domains.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

FEBRUARY 25, 2017

Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. You provide the free app in the App Store that gives subscribers mobile access to your service.

Mobile 317

Mobile Developer Advertising Social Media 317

Startup Professionals Musings

MAY 6, 2023

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Startup Professionals Musings

NOVEMBER 27, 2011

This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Pay per click (PPC). Crowdsourcing.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

DECEMBER 7, 2022

Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask everyone to be an advocate of the business to their friends and connections.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

AUGUST 11, 2013

Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

JULY 10, 2022

Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Larry Page of Google piqued the interest of venture capitalist John Doerr with an outrageous revenue estimate of “$10 billion,” a target that was met in less than ten years.

Technology 328

Technology Entrepreneur Social Network Networking 328

Startup Professionals Musings

MARCH 20, 2020

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307