View from Seed

JANUARY 24, 2018

Fareed Mosavat is the product lead for Upgrades and Expansion at Slack, focused on revenue growth for Slack’s small business customers. Prior to InVision, Jessica held several senior marketing roles at HubSpot, helping the company grow from $18m to $130m+ in revenue, and from a private company through a successful IPO. Back to Top).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

View from Seed

MARCH 22, 2016

Even if you’re in the pre-revenue, pre-seed or seed stage, there are still ways to get on a reporter’s radar. A business publication may care less about the technical nuances, but you can bet they’ll want to hear about your numbers and your strategy for raising revenue. Reporters aren’t here to advertise for you. You did it!

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

JULY 19, 2022

On average, an eCommerce retailer spends 15-30% of their revenue on paid marketing channels, but in recent months, new privacy regulations, iOS 14 tracking changes and the phase out of 3rd-party cookies, have increased the cost to acquire a new customer by 155% , a trend that is expected to continue in the coming years.

eCommerce 156

eCommerce Greece Early Stage SMS 156

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JULY 24, 2015

Wayfair got to $250M revenue (7 yrs) without a very good idea which products were in supplier inventory and which weren’t. “Brand experience is something you really want to figure out before you start spending on advertising.” However, it’s important to be careful when thinking about brand advertising and/or PR.

Boston 120

Boston Cofounder B2C PR 120

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SEPTEMBER 20, 2017

For example, our firm is an investor in Fig , a crowdfunding platform for video games with a model that combines individual backing with rewards and the opportunity for non-accredited investors to invest in obtaining a share of future revenues.

Accredited Investor 214

Accredited Investor Cloud Media Framework 214

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SEPTEMBER 12, 2019

Try to be intellectually honest about what the true addressable market is, vs. using something broad and meaningless like “The total online advertising market” or “The total ecommerce market”. There are a number of companies out there that have grown to substantial revenue, but ended up failing to create robust, valuable long term assets.

Seed Stage 159

Seed Stage eCommerce Restful Matching 159

View from Seed

AUGUST 27, 2014

Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies. Seemingly every startup today buys into the idea of content marketing (so much so that we created a blueprint for executing your strategy ).

Hiring 335

Hiring Startup Technical Review PR 335