article thumbnail

How to Raise More Money for Your Nonprofit

The Startup Magazine

After all, nonprofits have operational expenses such as rent, energy bills, and salaries. If nonprofits want to attract top executives, then they must also pay competitive salaries and need the nonprofit fundraising to support it. However, nonprofits can’t generate revenue through conventional means due to their nature.

article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. 2: Facebook and Direct Response/Traditional Advertising. #3:

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. The only thing in common is the job they need to get done.

article thumbnail

Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Celebrate the ability to pay yourself a salary. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction.

article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252
article thumbnail

Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

Celebrate the ability to pay yourself a salary. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction.

article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418