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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Disrupting Google

Start Up Blog

It’s that it demands a review of internet Search as we know it, how we perform searches literally and the resulting business model which underlies it. It may even redirect us away from advertising and the prevailing surveillance capitalism model. The technology and business model just changed for search.

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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Google parent company Alphabet booked more than $54 billion in ad revenue in the first half of 2018. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5

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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. This is where paid advertising comes in.

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Digital Advertising Is Broken: Three Alternatives For Businesses Looking To Monetize Their Website

YoungUpstarts

Websites, they claim, need advertising revenue to survive. More than being vehicles of marketing and revenue, this means that resource-hogging advertisement networks are often vehicles for malware. In the meantime, your website does have to make money – what can you do if not advertise?