Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Advertising ?? Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

YoungUpstarts

JUNE 18, 2020

Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. They also have immense viral potential on social media. A New Approach to Advertising and Communication – the Maybank Project. How about Online Events?

Video 203

Video Advertising Technical Review Viral 203

Startup Professionals Musings

MARCH 25, 2023

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

AUGUST 10, 2014

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Long-term stability requires revenue growth and profit.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

NOVEMBER 27, 2021

Viral marketing needs a website. Everyone knows that word-of-mouth advertising is an effective and important part of any small business. But word-of-mouth and viral marketing doesn’t work without a web site. On the other hand, don’t assume that viral marketing is the only marketing you will need.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

FEBRUARY 11, 2023

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

Social Media 119

Social Media Entrepreneur Retention Finance 119

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

OCTOBER 30, 2010

This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Viral marketing. Viral marketing costs real money, but is often worth it.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Set milestones and targets for revenue, profitability, and market share, and use these to manage the business, as opposed to hours worked and gut instinct.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Duct Tape Marketing

MAY 18, 2023

20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] It does it for me, advertising can be kind of seasonal. And so yeah, it's advertising, it's consulting and some info products like courses and so John Jantsch (12:12): Forth. Like this show?

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Finding common elements for scaling is tough The site may need consumer revenue to survive.

Finder 361

Finder Startup Curation Seattle 361

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 145

Revenue Valuation Startup Viral 145

YoungUpstarts

MARCH 18, 2015

Newzoo, a video game research firm, reported that 2014 revenue for mobile gaming was $25 billion – up 43% over revenues from 2013. And 2015 is expected to exceed that same growth with some projecting as much as $40 billion in revenue by 2017. Here are just a few ways that might be manifested in 2015: More Brands Advertising.

Mobile 100

Mobile North America Marketing Technical Review 100

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Ask everyone to be an advocate of the business to their friends and connections.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition.

Social Media 355

Social Media Media Reputation Viral 355

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Build Non-Ad-Based Revenue.

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118

Channel Marketing Viral SEO 118

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 million people and generate monthly revenue. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

NOVEMBER 25, 2020

At the eight minute mark, YouTube allows for creators to put extra ads in the content so they’ve got an incentive to show those longer videos and generate more ad revenue. For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI. This helped grow revenue by 637%.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Ask everyone to be an advocate of the business to their friends and connections.

Social Media 329

Social Media Metrics Viral Channel 329

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Note that these are “gross” revenue numbers. It means that the investors can focus on the issues that one faces at that particular stage.

Partner 240

Partner New York City Cofounder Syndicate 240

ConversionXL

MARCH 6, 2019

Video content allows advertisers to tell a more complex story than text or images alone. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues).

Video 129

Video B2B Technical Review Campaign 129

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Startup Professionals Musings

FEBRUARY 15, 2019

Viral marketing needs a website. Everyone knows that word-of-mouth advertising is an effective and important part of any small business. But word-of-mouth and viral marketing doesn’t work without a web site. On the other hand, don’t assume that viral marketing is the only marketing you will need.

Viral 191

Viral Web Naming Internet 191

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition.

Social Media 246

Social Media Media Reputation Viral 246