A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're better than everyone else at SEO.". "A Advertising ?? Advertising isn't dead; you can still buy eyeballs. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 11, 2010
Is traditional marketing and advertising completely dead, or is there still room for it in a startup? First, developed country societies are moving from industrialism where standardized advertising worked to post-industrialism where the Internet empowers people, markets and conversations. may still have some residual value.
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A Smart Bear: Startups and Marketing for Geeks
AUGUST 4, 2015
Example: SEO, where the top three search results receive nearly all the traffic. Even then, the available inventory is limited, e.g. the top few slots in AdWords or SEO. Even getting 10 of the slots ranged 11-30 doesn’t add up to a fraction of what the winners get. Counter-Example: Social Media.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2010
Like this: Used to be, Twitter let you post anything, even advertisements, even if you didn't identify those tweets as ads. popped up as liaisons between advertisers and popular Twitter-ers. Specifically, an advertiser might be willing to pay $3 to have someone with 10,000 followers tweet about how great their widget is, as in this Ad.ly
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Click-through rates on paid advertisement is 1% at best, so we’ll assume less; call it 0.3%, so they’ll need 60,000,000 impressions on qualified eyeballs if they use that sort of advertising. So already our estimation is showing that standard advertising might not be a plausible strategy.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
They’ll just Google it, and they’ll find apartmentratings.com, for example, which is really good at SEO, and is basically a way to find apartments, with ratings even, and it’s very popular. Your SEO is going to improve. Like, “We know that this will increase your SEO and you’ll get more traffic.
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