Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Streaming video.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing. Viral marketing costs real money, but is often worth it. Pay per click (PPC).

Internet 224

Internet SEM Wiki Entrepreneur 224

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. This research will help you fine-tune your margins while offering competitive rates. Create a Loyalty Program.

Social Media 157

Social Media SEO Programming Technical Review 157

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

In this post I will share with you some of my favorite resources on the web that I keep in my bookmark. As an online entrepreneur, I am constantly working on web projects. As Bloggers or Internet Entrepreneurs, we constantly are building web properties or creating content. WebDesignerWall.com : Blog for Web Designers What?

Web 81

Web HTML Software Review SQL 81

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

The Equity Kicker

AUGUST 14, 2014

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Build up social capital, focus on “sharing” and watch your amazing work go viral! Ultimately the important question is: is web advertising moving forward?

Advertising 106

Advertising Web Viral Mobile 106

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. I guess this video won’t go viral, then!

Viral 354

Viral Video RSS Audio 354

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Re-investing profits to grow the business is organic growth.

Valuation 235

Valuation Revenue Viral Retention 235

crowdSPRING Blog

MAY 2, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Is Native Advertising Even Profitable for Brands? Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv.

Social Media 96

Social Media Small Business Design Media 96

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Re-investing profits to grow the business is organic growth.

Revenue 434

Revenue Valuation Viral Retention 434

YoungUpstarts

MARCH 18, 2015

Consumers now come to expect the ability to complete nearly all daily tasks via their smartphone whether it be sending emails, browsing the web, watching videos or even paying for products. Here are just a few ways that might be manifested in 2015: More Brands Advertising. This will increase supply and improve ROI for advertisers.

Mobile 100

Mobile North America Marketing Technical Review 100

The Next Web

APRIL 14, 2014

This story continues at The Next Web. But there are few verbs more active and inspiring than “love.” In a recent survey by APCO Worldwide, analysts worked out how that love is expressed. They measured eight ways we interact with. Design & Dev Entrepreneur Social Media Roundups'

Viral 166

Viral Advertising Social Media Design 166

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? The post Six ways to make your site-app-product go viral. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new.

Advertising 139

Advertising San Francisco New York Viral 139

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

Technical Review 178

Technical Review Software Review Customer Social Media 178

YoungUpstarts

JUNE 21, 2013

If you choose not to hire a professional web developer for your site design, consider some of the business websites that you have visited as a customer. Poorly chosen text colors that make them difficult to read, third party advertisements, and unnecessary graphics that slow down the site and get in the way of the customer should be avoided.

Marketing 144

Marketing Startup Technical Review Viral 144

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 191

Viral Web Naming Internet 191

crowdSPRING Blog

MARCH 7, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business Marketing 2014: Smart Web Design Best Practices and Tips - crowdspring.co/1dn9KvH. 7 Things Marketers Can Learn From 2,616 Viral Headlines. ripenn - crowdspring.co/1gSudHW.

Social Media 98

Social Media Small Business Design Media 98

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

SEPTEMBER 22, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business Web Design: The Power of Crowdsourcing – [link]. Advertising and marketing have never been so much fun – [link]. image credit: monkeyworks illustration.

Social Media 90

Social Media Small Business Design Media 90

YoungUpstarts

MARCH 20, 2018

The certification adds an “s” to the “http” component of your website’s URL as well as a “secure” stamp next to your web address to indicate to users that your site is safe to access. Yet, according to study results published in May of 2017 by SEJ , only about 25% of web traffic is protected under an SSL certificate.

Customer 179

Customer Technical Review Security Internet 179

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Positive feedback feeds the idea.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Its social media and editorial advertising strategy clearly put the product first. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Target influencers. Startup Example: Sprout It.

Social Media 158

Social Media Media Viral Startup 158

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space….

Advertising 138

Advertising Video United States Syndicate 138

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

YoungUpstarts

AUGUST 21, 2012

Small business owners can spend a little time on promotion and get the same results as the big companies who outsource their internet marketing without spending fortunes on advertising. Business owners can get part of the action without spending their advertising dollars. Websites Alone Fail to Attract Viewers. Join the Blogosphere.

Web 150

Web Social Media Advertising Search 150

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. Configurable from desktop-based web-based UI. Time will tell. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Disruption is a term used by a lot of startups, though many continue to use traditional avenues for their advertising and marketing strategies. Every viral marketing campaign needs a good landing page. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Disruption is a term used by a lot of startups, though many continue to use traditional avenues for their advertising and marketing strategies. Every viral marketing campaign needs a good landing page. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Disruption is a term used by a lot of startups, though many continue to use traditional avenues for their advertising and marketing strategies. Every viral marketing campaign needs a good landing page. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

ConversionXL

NOVEMBER 5, 2015

How many businesses can afford to take away $50k from their online advertising channels to grow their email database? Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. in just over a month.

Database 48

Database Email Viral Campaign 48