Brandanew

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What is a Blog and Why Do I Need One?

Brandanew

The word itself originated from a mix between the terms “web” and “log”, and Brian Chambers , an SEO consultant, gives a great definition of what a Blog is: « A blog is your online journal (…) where you’ll write your everyday thoughts, ideas, feelings, announcements, news, likes, dislikes etc. ». Here’s more information.

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Why Small Businesses Can Take Up the Content Marketing Opportunity

Brandanew

2- Content marketing is not perceived as interruptive advertising. One of the biggest problems with traditional advertising is that people are overwhelmed by them. With latest DVRs and online viewing fast forwarding advertisements is easy. A traditional advertisement has short term impact.

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10 Things I Wished I Knew Before I Started Blogging

Brandanew

It does not cost much actually but makes you look completely professional and also you get full control over the web design and more importantly your brand. PPC adverts are the most well-known forms of online advertising. Even the web domains that are older, are rendered trustworthy by the search engines over time.

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Thank You Google Panda

Brandanew

Of course Google makes 98% of its revenues through advertisements. It began in 2010 largely when a flurry of Bloggers decided to launch themselves on the World Wide Web. I’ve been in small business and Startup marketing meetings where everyone cracked a joke on Google Panda, saying how it is terrible and keeps changing.

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10 Proven Books To Help You Be A Better Storyteller

Brandanew

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman. Creating Fat Content: Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content by Dr. Andy Williams. The author tells you the basics of convincing writing.

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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

Push up your social media advertising & PPC campaigns. Of course, there is a lot of competition but if you take the time to prepare your web store for the festivities, you can stay well ahead of other online stores. Send email newsletters to your customers or customize emails e.g. for last minute Christmas delivery.

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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

But it is significantly cheaper than getting leads from traditional media marketing, where advertisements are far more expensive. Writing is still the clearest and most definitive medium for demonstrating expertise on the web. The average Internet user sees over 5000 advertisements per day. source: chart ).