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The Cost Equation for a Startup is Better Than Ever

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Use the Internet and social networking instead of public relations companies and advertising agencies. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

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Stealth Mode Entrepreneurs Only Increase the Risk

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This takes time, and is more valuable than any advertising you can buy. With most others, like web services, incubation time must be short, and secrecy can be the kiss of death. Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Get concept feedback early.

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