Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

SEPTEMBER 3, 2009

Marketers believe creating a killer web presence, corporate presentation, are objectives. While the product is being engineered, Marketing begins to create web sites, corporate presentations and sales materials. All this leads up to a flurry of press events and interviews, all geared to the product/web site launch date.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

MAY 21, 2009

Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) you know they’re expensive in time, dollars and resources.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) Prodigy spent $50 million on advertising and in-store displays. What made it so easy?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Order Here.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

APRIL 20, 2021

For software products, they would be the operating systems with big market shares: iOS, Android, web, Mac, and PC. Economic paid acquisition: Contribution margins from customers are recycled into advertising, marketing, and other PR activities that successfully drive additional customers.

Product 436

Product Viral Channel San Francisco 436

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

NOVEMBER 30, 2009

reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. Reply Treat Your Customers Like Children (or your Children like Customers) | Market By Numbers | Marketing Help , on January 9, 2010 at 2:02 pm Said: [.] gerais para o produto, mas sim provar a visão inicial do empreendedor.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Steve Blank

FEBRUARY 27, 2012

As we walked up the valley Satish kept up a running dialog catching me up on six years of family, classmates and how he started his consumer web company. Then I thought I could charge them for something later and sell advertising based on the users I had.”. Business model? I pushed a bit harder.

Customer 325

Customer Business Model Customer Development Startup 325