View from Seed

article thumbnail

A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. Examples include the current rise of native advertising and the fundamental platform shift to mobile.

article thumbnail

Announcing NextView Operator Guilds

View from Seed

As VP of Product at Artsy, Fatma oversees the product organization responsible for product strategy, design, and development of its web and mobile platforms. Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. Fatma Collins, VP & Head of Product, Artsy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Founders’ Favorite Interview Questions to Judge Early Team Fit

View from Seed

TripleLift is native programmatic advertising simple, scalable, and effective on the visual web. Other people [at TripleLift] in the interview process tend to focus more on the skills and abilities, so I’m looking for culture fit in this question. Built in New York.). Discover Their Fulfillments.

Founder 120
article thumbnail

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

Bleacher Report and Team Stream were always built on the idea of curating information and the best sports stories from across the web. Part of that was due to new features, part was due to advertising campaigns for brands being natively integrated into the app, and part was due to the necessary fixes we found from our morning sessions.

Mobile 120
article thumbnail

Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies. Seemingly every startup today buys into the idea of content marketing (so much so that we created a blueprint for executing your strategy ).

Hiring 335
article thumbnail

All Entertainment in the Next Decade Is Digital Entertainment

View from Seed

Similarly, as the consumption of news has become a mobile-first experience, we recently invested in The Outline , which bills itself as “is a new kind of publication for a new kind of human,” creating both content and advertising pieces that are unabashedly mobile-centric.