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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 Brand Marketing has Left the Building 21.

B2B 42
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Startup Tools

steveblank.com

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Can we touch base on this.