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A real Customer Advisory Board

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. One example is having a real Customer Advisory Board.

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The lean startup @ Web 2.0 Expo (and a call for help)

Startup Lessons Learned

If youre interested in being part of my "customer advisory board" for this presentation, please get in touch. Eric, if youre looking for any help as a "customer advisory board", Id love to do anything I can to help. I would love to be on your advisory board. And thats where the call for help comes in.

Lean 68
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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each cycle was punctuated by a meeting of our Business Advisory Board (BAB). As the CTO/VP Engineering, I was the worst offender. That means that I (and other engineers) were able to participate in the problem team discussions. Case Study: Continuous deployment makes releases n. Heres what it looked like.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. Establish a customer advisory board.

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The curse of prevention

Startup Lessons Learned

Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. If we’re practicing continuous deployment, we can be confident that we’ll be able to rush an emergency fix into production without risking introducing further problems.

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Embrace technical debt

Startup Lessons Learned

We can choose to continue paying the interest, or we can pay down the principal by refactoring the quick and dirty design into the better design. The human tendency to moralize about debt affects engineers, too. Although it costs to pay down the principal, we gain by reduced interest payments in the future. One last thought.