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Leaving Government for the Private Sector – Part 2

Steve Blank

At a large company, sales usually means someone else has done the broad shaping for a potential customer. Customer Success roles : This is akin to handling a source. You make sure the customer is happy and keeps buying, preferably more. An Advisory Board provides advice. It has no legal role in the company.

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8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. Define metrics on customer feedback and user counts.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&#

Engineer 198
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Lean Startup’s Eric Ries joins HubSpot’s Advisory Board to help companies evolve their marketing

The Next Web

HubSpot , the company behind HubSpot 3, a “powerful, comprehensive, and tightly-integrated” all-in-one marketing software system, announced that serial entrepreneur and acclaimed author, Eric Ries , is joining the company’s Advisory Board. Image credit: Jared Goralnick/Flickr.

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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.