Duct Tape Marketing
DECEMBER 15, 2022
20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] And then one we like to call the sounding board, which is the small five to seven people. That's either your advisory board or their own advisory board.
Steve Blank
NOVEMBER 16, 2009
However the Customer Development Model and the Lean Startup work equally well for startups on the web. I realized the Customer Development model needs to be clearer in what exactly a startup is supposed to do, regardless of the business model. But it also requires you to ask a few questions about your startup before you use it.
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Startup Professionals Musings
OCTOBER 9, 2023
This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.
Startup Professionals Musings
JANUARY 30, 2021
This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.
Startup Professionals Musings
APRIL 15, 2011
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
Startup Professionals Musings
AUGUST 4, 2013
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
Startup Professionals Musings
JUNE 30, 2012
Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Then listen carefully to the feedback.
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