Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

View from Seed

MARCH 24, 2021

So, we decided to aggregate NextView’s “greatest hits.” Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. What Are Your Valuation Expectations? Hiring Your Team.

Seed Stage 177

Seed Stage Hiring Analytics IPO 177

Up and Running

AUGUST 24, 2020

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat. Invest in analytics.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition Analytics B2B 141

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

crowdSPRING Blog

JULY 20, 2015

Four times per year, Bianca (our Customer Service Manager) downloads reports from each of these services and aggregates them into one supersize Excel spreadsheet, allowing us to perform fairly sophisticated analyses of the results. hourly distribution data allows us to schedule extra help for the busiest times of each day.

Small Business 48

Small Business Customer Intellectual Property Aggregator 48

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

APRIL 10, 2019

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization.

Analytics 130

Analytics Metrics United Kingdom Software 130

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. You can learn a lot more about Visits and Unique Visitors in this post: Standard Metrics Revisited: #1: Visitors. Guess what?

Metrics 106

Metrics Analytics Web Aggregator 106

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. This is a shift from broad market thinking, but it is a shift that research suggests can lead to higher profitability.

Business Model 167

Business Model Aggregator Revenue Analytics 167

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 6, 2020

The foundation of the model is the aggregate of the known information. The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Be detailed about dates, country, metric name, etc. For simplicity, we won’t discount the future cash flows (i.e. Step 2: Model foundation.

.Net 69

.Net Net Present Value Cost Metrics 69

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Maybe not yet.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

YoungUpstarts

FEBRUARY 11, 2019

Time to Act With Analytics. Playing nice with predictive analytics: Businesses need to craft effective ads, select which customers to cross-sell to and address their customer churn. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data?

Artificial Inteligence 118

Artificial Inteligence Sales Cycle Colorado Retention 118

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. This is a shift from broad market thinking, but it is a shift that research suggests can lead to higher profitability.

Business Model 78

Business Model Aggregator Revenue Analytics 78

eranki.tumblr.com

JULY 13, 2012

App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Poor man’s analytics with bash. Better than switching off features! Very scalable, and this made it possible for us to track thousands of stats in near real time.

Software Review 94

Software Review Database SQL Aggregator 94

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. And lastly, most business metrics, which are rich in information, are kept private (and this leads to unavailable data).

Seed Stage 127

Seed Stage Later Stage Algorithm API 127

Up and Running

JUNE 22, 2021

And they don’t have to be running massive and costly analytics operations to do it. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance. Stabilize accounts receivable and invoicing.

B2B 102

B2B Campaign Analytics Operations 102