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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? Nowadays, brands rely on eCommerce sites more than ever to sell their products.

eCommerce 114
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10 Predictions About the Future of Ecommerce

mashable.com

Social Media. Social Media. Sites Jobs Events Social Good Summit Media Summit. 10 Predictions About the Future of Ecommerce. See also: 5 Surprising Places Where Ecommerce Is Taking Off. We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!).

eCommerce 108
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209
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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. Deep breath.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are.

Founder 424
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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Sources: 1 AT&T Small Business Technology Poll; 2 Local Consumer Review Survey; 3 Center for Media Research.

Search 100