Both Sides of the Table

JUNE 27, 2021

We try to balance deals across (amongst other things): cyber-security, FinTech, computer vision, marketplaces, video games & gaming infrastructure, marketing automation, applied biology & healthcare systems, sustainability and eCommerce. the sale of the company for $1 billion. We do other things, too.

Bankruptcy 294

Bankruptcy Bridge Financing Portfolio Angel Investor 294

ConversionXL

APRIL 18, 2019

Queries closer to a sale tend to be longer and less ambiguous, too. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. displays aggregators when you’re an individual site, or vice versa). As Kevin Indig notes , longer queries tend to be less ambiguous. In SERPs, Google shows its hand. The lesson?

Search 126

Search Aggregator SEO New York 126

ConversionXL

DECEMBER 7, 2016

Recommendations can be powered by aggregate data, which determines the relevance of a certain item in relation to a given context, or user specific data, that fuels personalized recommendations. There are plenty of places where recommendations can be displayed on an eCommerce or content site. Where Can You Use Recommendations?

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. But not, ever, in aggregate.]. Facebook works. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). Take for example, an eCommerce company. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Start Up Blog

DECEMBER 20, 2018

So if you’re wondering why on-line retail still only represents 10% of sales in the USA and around 6.9% While we have access to most everything via ecommerce these days, our houses need an upgrade to cope. The MDDB would aggregate data and give reports of who, what and when back to the owner to track their spending.

eCommerce 48

eCommerce Australia Aggregator Demand 48

This is going to be BIG.

MAY 26, 2022

I don’t need a founder to know exactly how to run an enterprise sales team as long as they’re the kind of founder that can write the post entitled, “I Asked the 10 Top Sales Leaders the Keys to Running a Successful Sales Team and This is What I Learned.”

Founder 103

Founder .Net Term Sheet Aggregator 103

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. Optimizing the sales process is a tricky topic, as there are many ways to do it. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Who is using CRM? Share information. Make connections.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

AUGUST 31, 2017

Most impressively, Maxymiser automatically builds a customer profile that aggregates data on historic and in-session behaviors and visitor attributes for each unique visitor to your page. I am always trying to squeeze more productivity out of a page, whether it means more sales or leads. Pricing for Maxymiser is available on request.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Steve Blank

MARCH 15, 2011

We graded them on a scale of 1-5, posted our grades and comments to a shared Google doc, and had our Teaching Assistant aggregate the grades and feedback to pass on to the teams.). Dollar size of deals is sufficient to be profitable with direct sales strategy. (These presentations counted for 30% of their grade. Xu Cui (Ph.D,

Business Model 236

Business Model Nebraska Peru Germany 236

Duct Tape Marketing

MAY 2, 2013

Many straight up eCommerce companies, such as JustBats.com, fall into this category as do many eBay and Amazon sellers. Aggregator – An aggregator builds a community and then charges for access to the community. Direct sales force, distributors, eCommerce site, retail store, sales reps, and marketplaces like Newegg.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. Although experts estimate that these costs will comprise upwards of 15-20% of your total net sales, the only way to know how much your business truly needs to budget is to calculate these numbers for yourself.

eCommerce 99

eCommerce Cost Forecast Operations 99

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Austin Startup

JULY 5, 2017

Of that, Tesla does not even break out non-automotive revenue, meaning that their battery/solar business today is small fraction of total sales. This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines.

Nevada 66

Nevada Global eCommerce Differentiation 66

ConversionXL

JANUARY 8, 2020

Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. Digital analysts can access raw, hit-level data (with full ecommerce implementation) that spans a full year of customer activity in the Google Merchandise store. Some interesting marketing datasets to explore.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

klinger.io

JANUARY 17, 2014

In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). eg switch sales focus). Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. About Data integrity.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Rethink Web Analytics: Introducing Web Analytics 2.0. Data Mining And Predictive Analytics On Web Data Works? Offsite and Onsite Resourcing, Behavioral Targeting Variables.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JULY 21, 2022

The sales platform is intensely devoted to nurturing its monthly active users (MAU). When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. Blog eCommerce Resources User Experience'

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you always need more user engagement on your website. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. While scroll maps work for any length of page, they’re especially pertinent when designing long-form sales pages or longer landing pages. Click Maps. Image Source). Image source ).

Algorithm 111

Algorithm Analytics Conversion Stock 111

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! "Let's just get people on the phone and our sales reps will convert!" Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 30, 2008

The graph itself won't answer the questions "why is that up or down" or, perhaps more importantly, "is our current performance better than last year's" Product sales for you might peak each Thanksgiving (in the US). In aggregate trends can hide insights and hence "dirty" the data.

Analytics 68

Analytics Metrics Search Florida 68

YoungUpstarts

JULY 31, 2019

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 There are two parts to the problem, firstly, getting potential customers to your site and secondly, converting those visits into sales. Aggregate or Affiliate marketing. Converting visits to your site into sales.

Customer 114

Customer Product Social Media eCommerce 114

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. They are an open-source & SaaS provider of eCommerce solutions. eCommerce is an enormously competitive search term. They did it by creating a blog, discussion board and hub for eCommerce advice and information. Think Mint.com.

Startup 373

Startup eCommerce Audience Community 373

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. It is possible, for example, to test the placement of the recommendations at 50% traffic, while the other 50% is used for the sale articles in the recommendations. This the most common KPI for an eCommerce shop.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

aweissman.com

MARCH 4, 2007

Aggregate Knowledge is another good case study -- helping drive ecommerce , for example, not using products as the center, but again by considering users interactions with products to drive data, sales and relevancy. Its also been noted that maybe the inside-out , opposite approach to this market is too hard to scale and grow.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

ConversionXL

FEBRUARY 26, 2020

For example, imagine it’s mid-November and you share a link in a Facebook group to drive traffic to your winter sale promotion. The UTM Parameters on the link might look like this: [link] facebook &utm_medium= social &utm_campaign= winter-sale &utm_term= shop-now-40-off &utm_content= facebook-group-title_november.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap.

Analytics 101

Analytics Programming Global Campaign 101