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A Quick Primer on B2B Conversion Optimization

ConversionXL

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. Account-Based Marketing.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

When I search for "avinash" on Google I might rank #1 in the search results because I'm logged into my Google account, the engine has my search history, my computer IP address, it also has searches by others in my vicinity, local stories right now, and so many other signals.

Metrics 166