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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: . #4: Search Engine Data.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). Switch your IP to the first opportunity from #1.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If we make real-time decisions, let's get real time data.

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