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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Some observations from Bipul Sinha about the internet and media industry in 2011. Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency in display advertising market. Social Media based Discovery Traffic Breaks Out.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. And for the record, that’s per month not total in aggregate! You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

The rarest of the rarest of the rare who are on social media. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Minority perspective right? Who tweets after all. :). Clean into the three desired categories.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Sources: 1 AT&T Small Business Technology Poll; 2 Local Consumer Review Survey; 3 Center for Media Research.

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