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5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

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5 Ways to Improve Local Search Results for Business

Duct Tape Marketing

You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. Sprinkle this kind of data liberally throughout your site and make sure you use city names in high priority text such as internal links and headlines.

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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS? Twitter curates even wider.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

I tried to make it a little more entertaining than your average job RSS feed. Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time.

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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

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3 Super Simple Ways to Make Buffer Even More Useful

Duct Tape Marketing

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. Of course, you could also do this kind of thing on behalf of a client that has engaged you to beef up their social media participation and sharing. Hook it up to your RSS reader. Re-promote old posts.