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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity.

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Net Dollar Retention vs. Net Revenue Retention

VC Adventure

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. Both are key metrics but for different reasons. Their effect on a business and can be hidden in aggregate data and a sense of their impact is lost.

.Net 102
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today. How will you act?

B2B 94
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SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

I’ve seen companies apply this same framework and go from $500,000 in annual recurring revenue (ARR) to $1 million ARR in less than 12 months. With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Although these metrics can be tracked, they don’t tell you much. Start by analyzing your business.

Framework 121
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StartupRoar.com – A Source Of Aggregated, Curated Entrepreneurial Content

YoungUpstarts

Here’s another great resource for entrepreneurs – Tony Karrer ‘s StartupRoar ( www.startuproar.com ), which aggregates and filters entrepreneurial content from thought leaders such as Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank.