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ESADE Business School Commencement Speech

Steve Blank

Cheered on by finance professors, Wall Street analysts, investors and hedge funds, companies have learned how to make metrics like Internal Rate of Return look great by one; outsourcing everything, two, getting assets off their balance sheet, and three only investing in things that pay off fast. Act Like a Startup.

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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. For most companies it feels like innovation can only happen by exception and heroic efforts, not by design.

IRR 335
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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

It’s a lot easier to get these numbers to look great by outsourcing everything, getting assets off the balance sheet and only investing in things that pay off fast. Their size lets them adopt flatter and more agile organizational structures while providing incentives that reward risk-taking and collaboration.

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Eureka! A New Era for Scientists and Engineers

Steve Blank

From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc. And they’ll do this using the business model / customer development / agile development solution stack.

Engineer 278
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The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Other classes were on how to prep for VC pitches or develop the five year income statements, balance sheets and cash flows or read case studies. My contribution has been, “Why don’t we design classes more closely modeled to what innovators and entrepreneurs actually do.”

Incubator 331
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Eureka! National Science Foundation's I-Corps Trains a New Generation of Scientists in Business

ReadWriteStart

From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory - income statements, balance sheets, business plans, revenue models - seems like another planet. And they'll do this using the business model-customer development-agile development solution stack.

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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

Lean 248