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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Product Development Diagram 1. Where exactly did the assumptions in our startup business plan come from?”

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No One Wins In Business Plan Competitions

Steve Blank

Last week one of the schools I teach at invited me to judge a business plan contest. I suggested that they first might want to read my post on why business plans are a poor planning and execution tool for startups. At best I think business plan competitions are a waste of time.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. The Business Plan is Dead.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

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Nail the Customer Development Manifesto to the Wall

Steve Blank

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. for A Repeatable and Scalable Business Model. Pair Customer Development with Agile Development. Failure is an Integral Part of the Search for the Business Model. Nail it to your wall.