Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Women Entrepreneurs Can

FEBRUARY 2, 2024

Adapt to emerging technologies and embrace new ad formats to keep your campaigns fresh and engaging. This agility enables you to make informed decisions, optimizing your advertising efforts for maximum impact. Regularly analyzing campaign performance is like having a compass for small businesses navigating the vast advertising market.

Advertising 52

Advertising Small Business Campaign Audience 52

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Others data Extraprise metrics' The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Others data Extraprise metrics' The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

Metrics 100

Metrics B2C B2B Channel 100

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

crowdSPRING Blog

MAY 1, 2015

Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching bit.ly/1HRwXF5. A Designer’s Introduction to “Agile” Methodology – Tuts+ Web Design Article bit.ly/1JT4QEb. 30 Startup Lessons – buff.ly/1DIXcZy.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

FEBRUARY 28, 2017

This type of agile thinking is what matters. Eric Ries, CEO at Long-Term Stock Exchange and author of Lean Startup , explains why this isn’t as big of a deal as it seems for agile teams… Eric Ries , Long-Term Stock Exchange: “If you’re worried about disappointing some potential customers – don’t be.

Product 48

Product Audience Stock Conversion 48

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing that stack becomes a burden because we live in times of bright lovely spring and nothing succeeds like being agile and nimble about what we collect, what we give up, and what we deliberately choose to ignore.

Metrics 117

Metrics Web Analytics PPC 117

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. use Google Analytics to measure the success of your campaign.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

NOVEMBER 14, 2013

The site visits include stops at Square (the payments startup founded by Twitter co-creator Jack Dorsey), WeWork Soma (an amazing co-working space) and Pivotal Labs (leaders in Lean and Agile consulting), along with one more super-interesting location we’ll announce shortly. That’s a survey, right?

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. There was no one God-sent metric box that solved all our queries in one go. Content Marketing takes long term investment and time.

Marketing 100

Marketing SEO Metrics Agile 100

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., waterfall, agile , etc.)?

SQL 117

SQL Software Review Agile Metrics 117

Startup Lessons Learned

APRIL 29, 2010

We have a list of ways on the StartupVisa website: Go to our campaign page & tweet your support NOW! (<30 We have a list of ways on the StartupVisa website: Go to our campaign page & tweet your support NOW! (<30 Want to get involved? Want to get involved? Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 143

San Francisco Video DC Continuous Deployment 143

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. And, as the saying goes, “perfect is the enemy of good.”

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

MARCH 6, 2010

After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. Expo SF (May.

San Francisco 113

San Francisco DC Washington Startup 113

Startup Lessons Learned

FEBRUARY 7, 2010

I know that sometimes campaigns like this can seem overwhelming. The good news I hope well get to announce in a few days is the direct result of the twitter campaign you helped launch last year. I know that sometimes campaigns like this can seem overwhelming. If you have other ideas, please feel free to leave them in a comment.

San Francisco 118

San Francisco DC Startup Lean 118

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. Noah says, “Agile is what most software companies use. You can learn more about the agile development methodology on Version One’s site.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. The more agile you are, the bigger effect your optimization will have. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign).

Email 48

Email SEO Campaign Agile 48

crowdSPRING Blog

MAY 8, 2015

The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. A Designer’s Introduction to “Agile” Methodology – Tuts+ Web Design Article bit.ly/1JT4QEb. – buff.ly/1EY9ktL. VC Math explained – buff.ly/1PlHU2f.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

SEPTEMBER 5, 2019

The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. To use the agile terminology, design teams wanted to get a ‘shared understanding’ of their users and they were suspicious of any attempt to set requirements in concrete.”.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. To use the agile terminology, design teams wanted to get a ‘shared understanding’ of their users and they were suspicious of any attempt to set requirements in concrete.”.

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Occam's Razor

DECEMBER 9, 2009

get crushed (and ignored) very often because they end up sitting in an org, reporting to people, who actually don't have the power to make authorize changes to pages, campaigns, acquisitions strategies, testing paths, surveys etc etc. It matters who your boss is and how much power she has to make stuff happen. You are out man!

Analytics 95

Analytics Framework Web Lean 95