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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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Making Sure You Are Ready to Begin Building Your MVP

SoCal CTO

I'm going to be looking at aspects like: Things to consider before building your MVP Features often overlooked when documenting an MVP for developers Understanding important metrics you want to measure Risks and challenges in developing an MVP. It should be a fun evening with lots of interesting conversation.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Conversion is expanding beyond just the core user experience. Digital marketing moves at a fast pace.

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized. Leave a comment and join the conversation.

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The Future of Government: Hayward & the Lean Startup

Startup Lessons Learned

series that also includes the Future of Work , the Future of Corporate Agility, Skill-Sharing, and more in the weeks leading up to Lean Startup Week. Kelly, your Twitter handle asks, "Can we please disrupt the conversation about local government?" How do we give our employees tools to have productive conversations with the community?

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

Customer service reps have data on customer conversations. Or, maybe you’ll try a cart abandonment–triggered email that requires measuring open rates , click-through rates , and conversions. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Dependencies.