A Smart Bear: Startups and Marketing for Geeks
MAY 31, 2010
What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea? At Smart Bear we make a peer review tool for software programmers; you don't have to be a geek to know that any software development tool company shares the following fear: "What if Microsoft copies us?"
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized. Some developers wrote in asking how I was able to render it so efficiently. The mini-viewer doesn't convey more information than boogers do. And yet, everyone loved the mini-viewer.
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A Smart Bear: Startups and Marketing for Geeks
AUGUST 30, 2010
Rob Walling generously allowed me to reprint this excerpt from his new book, "Start Small, Stay Small: A Developer's Guide to Launching a Startup" available in paperback and Kindle from Amazon and in PDF and ePub from StartupBook.net. As a developer, the features we dropped seem like a necessity from day 1. So we tossed it.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
“The future is inherently unpredictable,” insists the small company, spurred on by Lean and Agile mindsets. They could have taken the tens of millions of dollars that the product cost to develop, and made their existing operation just 0.01% more effective, and made the same amount of money.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
About twenty people on Answers OnStartups have asked this question in one form or another: When I meet an angel investor, he may ask: "What if a big company copies your idea and develops the same website as yours after your website goes public?". Even "cool, agile" companies like 37signals are trapped. How can I answer this question?
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 7, 2011
And let’s suppose you want to allocate just a little time for career development. These are generally bigger, more dysfunctional companies with 25-page Master Service Agreements and complex, ever-changing requirements (though no acceptance of “agile&# or “lean&# ). None of these new tasks are fun or creative.
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