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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

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Is Your Startup Future-Ready? Embrace the Metaversal Wave

ReadWriteStart

This tech giant has set its sights on developing the infrastructure and platform necessary for the metaverse to flourish. Major companies, such as Unity, have also started developing tools and software for developers to build robust and innovative applications within this space.

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Build Predictable Startup Models by Forming an Agency

ReadWriteStart

This allows the studio to develop processes, well-organized development teams, and growth plans. Client work serves as an additional source of revenue to form new startups. This outside work provides a valuable source of revenue able to be used to fund operations. There are many different types of startup studios.

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5 Things to Know About Revenue Management

The Startup Magazine

With heavy global competition between airlines and customers having online alternatives at their fingertips, airlines face challenges of constantly updating pricing, which can make airline revenue management complex and optimizing revenue a major challenge across industries. What Airline Revenue Management Does.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Whether they’re using a formal process to search for a business model like Customer Development or just trial and error, startup founders are intuitively goal-seeking to optimize their business model. The Customer Development model that I write and teach about is the entrepreneur’s version of Boyds’ OODA loop.).

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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. Ash Maurya , the CEO of WiredReach, has extended my work by building a model of Customer Development for Web Startups.

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Thoughts on agile management

The Equity Kicker

Steve Denning, one of the leading business thinkers pushing the business world to abandon the outdated idea of maximising shareholder value has published an interesting article on Forbes titled Why do managers hate agile? The good news for agile fans is that this battle is only going one way.

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