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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits." Of course not.

The Rudder Fallacy – Adopting Lean Startup

Grasshopper Herder

Before there is velocity, no measurable progress can be seen on any metrics dashboard. Lean Enterprise Lean Startups Managing Entrepreneurship adopting lean startup agile velocity metrics In a lean startup, team velocity proceeds measurable product progress.

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Metrics Are More Motivating Than Bonuses

Fresh Inc.: The Staff Blog

A founder and CEO explains why he thinks a well run metrics program beats cash bonuses for motivating employees. That seemed logical." "In

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. It is a standard metric.

Social, Agile, and Transformation: Strategic Agile Thinking: Balancing Value, Innovation and Research

Social, Agile, and Transformation. I cover several topics including agile software development, software startups, web 2.0, Agile!

Perspectives: Product Management Advice from Jeremy Horn

The Product Guy

Why is it so critical for startups to establish key metrics and how does lean methodology factor into early stage product management?

Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. And the two teams are joined together into a company-wide feedback loop that allows the whole company to be built to learn. Both are lethal outcomes.

Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Occam's Razor

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Is that your web analytics existence?

PPC 10

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Eric Ries Engagement Loops The Levers And Metrics Of Engagement View more presentations from Eric Ries. Impressive. Mission accomplished.

Building a Company with Customer Data – Why Metrics Are Not Enough

Steve Blank

Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Metrics tell you that something is happening. Of course you need to collect metrics, do A/B testing and run online surveys.

Web 12

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Then what? for H.

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one. One last thought.

Nail the Customer Development Manifesto to the Wall

Steve Blank

Pair Customer Development with Agile Development. Startup Metrics are Different from Existing Companies. Not All Startups Are Alike.

Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. More agile competitors are starting to eat into our business. —-. What Drives Innovation?

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Why Companies are Not Startups

Steve Blank

They measure their success on metrics that reflect success in execution, and they reward execution. —-. The question is – why? What to Do?

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. All good news. —-. Period.

Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

These metrics make it difficult for a company that wants to invest in long-term innovation. What’s holding large companies back?

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully. Enter Jims post. Thats pretty clear.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how. The U.S.

What’s A Startup? First Principles.

Steve Blank

Or depending on your metrics for success, get users, grow traffic, etc.). Winston Churchill. Everyone knows what a startup is for – don’t they?

Building Your MVP as a Non-Technical Founder


Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment.

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

You need to design scorecards and focus on key metrics that will really resonate. The metrics are changing. It’s happening slowly, but I definitely see a trend (particularly in speaking with publishing and media organizations) towards actionable metrics. It’s already happening. JFDI. People will follow along.

Lean 90

The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth


Others data Extraprise metrics This concept, according to Extraprise , is seen as real time revenue optimization.

B2C 1

How The Marine Corps Builds an Innovation Culture

Steve Blank

Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. Always Be Shipping. Always Be Measuring.

8 Signs Of Change That Good Entrepreneurs See First

Startup Professionals Musings

Changes in your organization’s core performance metrics. Re-evaluating relentlessly for the agility to survive. Broad disruptive events.

Kent Beck keynote, "To Agility, and Beyond"

Startup Lessons Learned

Our mystery keynote is now revealed and I couldnt be more excited. Kent is a significant figure in the field of software development. Expo SF (May.

Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

StartupRoar - Great Content for Startups


Today I join Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank and others in announcing the launch of StartupRoar.

How Entrepreneurs Get Out Of Their Comfort Zone

Startup Professionals Musings

Increase change agility. Change is about the only thing constant in the world of startups. Expedite change reaction. Marty Zwilling.

Agile 52

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? —-. Funding?

The 5 New Business Books You Must Read This Year

Fresh Inc.: The Staff Blog

There needs to be a third metric, a new way of defining success, she said. Think Like a Freak by Steven D. Levitt and Stephen J.

Agile 38

ESADE Business School Commencement Speech

Steve Blank

Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. Now look around.

IRR 149

5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts


There was no one God-sent metric box that solved all our queries in one go. Image source: Flickr. And then share this with your audience.

Three Things I Learned on Commencement Day

Steve Blank

But these metrics don’t help kids understand that great grades are not a pass for a great life. ——-. college students.

Agile 146

How The Marine Corps Builds an Innovation Culture

Steve Blank

Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. Always Be Shipping. Always Be Measuring.

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

I’ve been working with large companies and the U.S. A 50x speedup kind of fast. Here’s how. —– Lean Innovation Management. —-. Oh no!

Lean 154

Traction vs. Product

Rob Go

Also, in a market where a bunch of high-flyers are crumbling, investors are more deliberate and less enamored by pure top line metrics.

Why Companies Stop Innovating

Fresh Inc.: The Staff Blog

They measure their success on metrics that reflect success in execution, and they reward execution. The question is: Why? This is a big idea.

IRR 46