A Smart Bear: Startups and Marketing for Geeks

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized. Leave a comment and join the conversation.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

On the surface, it's yet another "marketing metrics" company. Even "cool, agile" companies like 37signals are trapped. — you and I both will witness over the subsequent months whether or not this really resulted in a killer advantage! Yes of course I'll share details!). The right) Celebrity endorsement.