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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 243
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Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. So here’s the solution I have recommended to some of my portfolio companies: “ agile budgeting ”, i.e., monitoring a few key variables while giving managers significant flexibility. This agile approach is not restricted to small startups.

Agile 60
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

These processes reduce risk to an overall organization, but each layer of process reduces the ability to be agile and lean and – most importantly – responsive to new opportunities and threats. For the contractors, anything new offers the real risk of losing a lucrative existing stream of revenue. Process Versus Product.

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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Almost overnight the floodgates opened, and risk capital was available at scale from venture capital investors who rushed their startups toward public offerings.

Lean 335
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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Educate our sales channel(s).

Startup 310
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. The current returns process has too many touchpoints where shrinkage can happen. Thanks to Christian Piller, Pollen Returns ! #2- Thanks to Ben Pu, Ship Sage ! #18-

eCommerce 123