6 Reasons Startups Should Skip the Big-Bang Launch
Startup Professionals Musings
NOVEMBER 27, 2015
But for startups with limited resources and experience, I always recommend a soft launch or toe-in-the-water approach in a local market -- and scale up later. In fact, for startups, it usually makes sense to announce your solution on social media and blogs even before you have built the first one. Maximum agility for required pivots.
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