Why Your Startup's Name Matters
mashable.com
OCTOBER 5, 2012
Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same. Travel Lists. Tumblr Lists. Twitter Lists. Video Lists.
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